NTT DATA Talk - Learn how to lead a digital marketing strategy through web and app analytics

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The talk is face-to-face and requires prior registration in http://eventos.uva.es/go/marketingdigital to be able to control the capacity of the room.

Place: classroom 101 (see map) of the School of Computer Engineering of Valladolid, Information Technology and Telecommunications Building, Campus Miguel Delibes

Date: Wednesday 30 from March to 12h

Speaker: Sergio de Uña (Project Leader – Digital Experience). Web Analytics Specialist, CRO and digital advertising. More than 12 years of experience running a digital marketing agency. For years 6 months is one of the responsible for the area of Experience Optimization in NTT DATA Spain and leader of the valladolid and Zaragoza office area.

Contents:

Explain with case studies the areas of specialization of Experience Optimization:

  • How to tag and get useful data and information from a website or app
  • How to interpret that data. The value that is obtained from being able to extract good recommendations in analytics
  • A/B Testing. Performing tests and hypotheses we reach the best solutions
  • New trends in advertising: Customer Data Platforms and Adtech: Google Ads, Social Ads and Programmatic