Sociograph Workshop: 'Marketing Science, a new way to get to know the consumer. Example of application with R programming'


Date: Monday 28 and Tuesday 29 in October of 2019
Time: From 16h to 18h
Place: Hedy Lamarr Laboratory of the School of Computer Engineering
Requirements: It is necessary to bring installed the R program on the laptop

The workshop will be taught:

Elena Martin Guerra: PhD in Audiovisual Communication, Advertising and Public Relations by the Complutense University of Madrid (Ucm); Degree in Journalism and Master's Degree in Communication for Social Purposes, University of Valladolid (UVA); Licensed in Advertising and Public Relations, Miguel de Cervantes European University (UEMC) Valladolid (award for best academic record), and an expert in neuroscience and author of scientific papers in high-impact academic journals.

In addition, Martín Guerra is co-founder and chief operating officer of Marketing consultancy Science Sociograph, based in Palencia and Mexico City, plus a university laboratory at the UVA School of Commerce and an innovation unit at the UCM School of Information Sciences. In just four years, Elena Martín Guerra has positioned itself as a benchmark in traditional market research and its evolution towards the application of scientific data.

José Enrique Puente Domínguez: Graduated in Statistics with the Extraordinary End of Career Award from the Faculty of Sciences of the University of Valladolid, José Enrique Puente Domínguez has actively collaborated with the Department of Statistics and Operational Research of the University of Valladolid and has extensive experience in the preparation, data management and analysis.

He has been leading since the year 2014 the Department of Statistical Analysis of the company Sociograph. As a statistician, Big data and data architecture develops the data mining algorithms that the company works on.